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Bogatov Soft
Sales analytics: an analyst listens to a call, audio waveforms on the screens

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Sales analytics

Department tool: SIGNAL

AI quality control for sales team calls

Deck

Product · SIGNAL

SIGNAL: every sales call under control

Reviews the entire call flow from Bitrix24, not a sample. Every score can be checked: an explanation, a timestamp and the exact line from the conversation.

of calls from Bitrix24
100%
of calls from Bitrix24
to a result
≈10 min
to a result
  • Irrelevant calls do not distort KPIs
  • 18 ready-made checklists, plus your own
  • Each manager's strengths and areas for growth
  • Results go back into Bitrix24
  • The QA team stays in the loop and handles the exceptions

Running at TOCHNO Group

  • 90+ managers
  • ≈5,500 calls a month
  • QA team: 3 specialists instead of 10
Call recording
call from Bitrix24

Included in scoring: the call counts toward the manager’s metrics.

What worked

What to strengthen

1:24 The manager gave a vague window, “we can do today or on the weekend”, and the client avoided committing. Better to offer a choice of two exact slots.

Interface demo based on a real review screen

Running at TOCHNO Group

The sales team's entire call flow under control

SIGNAL reviews calls in production at TOCHNO Group. The quality assurance workload has been redistributed: the QA team went from 10 specialists to 3.

managers
90+
managers
calls a day
≈250
calls a day
calls a month
≈5,500
calls a month
QA specialists instead of 10
3
QA specialists instead of 10

How SIGNAL scores a call

Every score can be checked: an explanation, a timestamp and the line from the conversation.

  1. 01

    Calls from Bitrix24

    Every call is processed, not a sample. Irrelevant calls are filtered out before KPIs are calculated.

  2. 02

    Review and scoring

    Transcription, analysis and scoring against a checklist: 18 ready-made ones or your own.

  3. 03

    Feedback for the manager

    What worked and what to improve, with timestamps and quotes from the conversation.

  4. 04

    Results in the CRM

    About 10 minutes to a result, which goes back into Bitrix24.

A human stays in the loop

The QA team manually corrects disputed cases and handles the exceptions.

The SIGNAL interface

Real product screens in use.

Call review: what worked and what to improve, with timestamps
Call review: what worked and what to improve, with timestamps
Checklist scoring: a score for every criterion
Checklist scoring: a score for every criterion

Materials

SIGNAL deck

Flip through it here or download the PDF to share with colleagues.

The deck is in Russian.

01 / 11

Start with one week of your calls

Leave your contact details. “Sales analytics” is already selected in the form; add other areas if they interest you too.

Pilot format
One week of calls from Bitrix24, launch in 5 to 10 days
What are you interested in

Let's discuss a pilot on your project

Leave your contact details and tick what interests you. We will propose a pilot format and timeline.